How to Find Winning Video Creatives in Spain (2026 Guide)

Last Updated January 22, 2026|Region Spain (ES)|Source Overviewdata.io

In Spain, the product isn't always the winner—the Creative is. A boring ad for a great product will fail, but a great ad for an average product can earn millions. The secret to success in Spain is finding "Viral Hooks".

Don't reinvent the wheel. See what is already working in the market, model it, and improve it. Here are 3 ways to find winning creatives in Spain, from advanced AI tools to manual searching.

Method 1: The "Data-Driven" Way (Using Overview)

Focus: High-Performing Video Visuals.
Use Overview's Ad Spy to filter not just for ads, but for ads that are actually generating engagement and sales.

How to find viral ads

Overview Ad Spy tool filtering by country
  1. Go to Market Study on Overview.
  2. Select Spain
  3. You will get the best performing ads in Spain in terms of high potential and low saturation.
  4. Watch the first 3 seconds of the top results. These are your "Winning Hooks".

The 3-Second Rule

If an ad runs for 4 weeks in Spain, the creative is a winner. Download it, analyze the script, and re-film it with your product.

Spy on Spain Ads

Method 2: The "Hashtag" Way (TikTok/Reels)

Focus: Organic Viral Trends.
Paid ads often follow organic trends. Finding what goes viral on TikTok in Spain helps you make better ads.

Searching for trends

  1. Open TikTok or Instagram Reels.
  2. Search for #MadeInSpain or niche tags like #SpainKitchen.
  3. Filter by "This Week" and sort by "Most Liked".
  4. Look for user-generated content (UGC) styles that feel authentic, not salesy.

Note

Organic viral videos are different from ads. Use them for inspiration on "style" and "music", but ensure you still have a clear Call to Action.

Method 3: The "Library" Way (Meta Filtering)

Focus: Free Video Research.
Meta Ad Library allows you to filter by media type, helping you ignore image ads.

Filtering the library

  • Open Meta Ad Library for Spain.
  • Search your niche keyword.
  • Click "Filters" and select "Media Type: Video".
  • Scroll quickly. Stop only when a video thumbnail catches your eye. That is exactly what your customer does.